Train hard. Transform properly. Stay accountable.
Sweat Mad London gives clients the feeling of having a personal trainer in their pocket. Browse expert PTs for free, begin a body transformation journey, and join premium group classes designed to get real results.
£29.99
PT monthly membership to be featured on the platform
Free
Clients can browse available PTs and explore services
24/7
Transformation support, tracking and accountability focus
What is Sweat Mad London?
Sweat Mad London is more than a PT directory. It is a premium fitness platform where clients can find trainers, begin body transformation journeys, receive ongoing support, and book high-energy group classes in one place.
Browse Personal Trainers
Clients can browse trainers for free, compare profiles and choose the PT that best matches their goals, style and training needs.
- Free browsing for clients
- Choose the right PT based on fit
- Premium trainer visibility on platform
Transformation Support
The platform collects key information about each client and helps direct them with a smarter, more structured path to their body goals.
- Goal-led data input system
- Weight-loss and body-change support
- Built-in accountability logic
Group Classes
Promote weekly classes directly on the website so clients can stay consistent, train with others and book in easily.
- Class timetable on site
- Online booking flow
- Simple host PT revenue structure
Membership Options
Simple and clear for both sides of the platform. Trainers pay to be hosted and seen. Clients browse for free.
PT Membership
For personal trainers who want to be listed on Sweat Mad London and connect with clients looking for support.
- Hosted trainer profile
- Visibility to prospective clients
- Professional premium positioning
- Opportunity to generate enquiries
Clients
Clients can browse trainers, explore transformation tools and view classes without paying to look around.
- Browse PTs freely
- Explore body transformation services
- Book group classes
- Take first steps toward fitness goals
Body Transformation Journey
This is where the platform becomes powerful. Clients enter their key details and the system helps guide them toward a realistic plan and better results.
Personalised goal input system
Clients answer important questions around their body, lifestyle and target goals so the platform can support their transformation journey properly.
- Current weight
- Target weight or body goal
- Height, age and gender
- Activity level and training history
- Preferred training style
- Lifestyle and nutrition habits
Support when motivation drops
If a client becomes inactive or stops progressing, the platform should flag it so a PT can step in and do a human check-in.
- Spot inactivity patterns
- Identify stalled progress
- Prompt PT follow-up after drop-off
- Help reduce churn and cancellations
- Keep clients engaged with their goal
Find the Right Personal Trainer
Clients should be able to browse available PTs and choose who they want to work with. The platform gives trainers exposure and gives clients choice.
Strength & Fat Loss PTs
Perfect for clients wanting to get leaner, stronger and more confident with expert support.
View TrainersTransformation Coaches
For clients who want structure, accountability and focused body-change support.
View CoachesLocal London PTs
Connect users with local trainers for in-person support and tailored sessions.
Browse NearbySweat Mad Group Classes
Showcase weekly group classes on the site so clients can train together, stay motivated and book on easily.
Train together. Stay consistent.
Group classes add a premium community feel and offer clients another way to stay active even if they are not ready for 1-to-1 coaching.
- Display class timetable
- Online booking flow
- Show class host clearly
- Upsell into PT packages later
Keep the model simple
If Troy runs the class, he keeps 100% of the payment. If another PT runs it, Sweat Mad London can take a percentage.
- Troy-hosted classes = 100% to Troy
- Other PT-hosted classes = percentage split
- Scalable model for future growth
- Easy to explain on class booking pages
How It Works
A simple premium platform flow for both clients and trainers.
Clients join
Users land on the platform, browse PTs for free and explore transformation support and classes.
Goals are entered
Clients input weight, height, age, target and lifestyle details to begin a tailored journey.
Support is delivered
The system helps guide progress and directs users toward PT support, programmes or classes.
Trainers step in
PTs engage with clients, support accountability and re-contact inactive users when needed.
What clients will love
The brand should feel premium, motivational and supportive, not like a basic gym page.
“This feels like somewhere I could actually stay consistent. It feels serious, supportive and results-driven.”
Future Client Experience“I like that I can browse trainers first and choose someone who matches me rather than being forced into one option.”
Platform User Journey“The classes and transformation support make it feel like a full fitness brand, not just a trainer listing site.”
Brand Positioning